Back in 2007, it was mentioned on the Google Webmaster Central Blog, that meta descriptions do not impact search engine rankings.
But do you know that meta descriptions have indirect effect on SEO or search engine optimization?
When you have a compelling meta descriptions, they can attract more clicks. In other words, better click-through rate (CTR).
And as you know CTR is part of the algorithmic ranking process
So, the more clicks you have through the SERP entries, Google will rank your site better.
It is time to take time to work on your meta descriptions. Make sure they are descriptive, persuasive and the perfect length should be at around 150 characters long.
By:Kher Cheng GuanBlogspot And WordPress Help Tips, Updated at: 12:04 AM